Noticias de Interés
Anything can be branded, from toothpaste and tourist destinations to cartoon characters and Chinese revolutionaries.
By Professor Dominique Turpin – IMD - October 2009
September 2009 marks the one year anniversary of the collapse of leading American financial institutions, which triggered the full effects of our current financial crisis. We live in a new business landscape.
By Professor Bettina Büchel and Research Associate Darren Willman – IMD - September 2009
How does the current situation impact our internal drivers? And importantly, how do we deal with it effectively?
By Professor Ben Bryant – IMD - August 2009
Adapted from the upcoming “The Wall Street Journal Guide to Management” by Alan Murray, published by Harper Business.
The fundamental trend – people have the power – continues to prevail in today’s business environment. People have the power to shape organizations, lead transformation and create the demand for products and services.
By Professor Bettina Büchel and Research Associate Darren Willman – IMD - November 2009
Young women may face unique challenges in asserting and developing a leadership style.
Brazilian President Luiz Inacio Lula da Silva proposed today during a visit to Costa Rica an agreement and a political, cultural and commercial approach between Central America and Mercosur.
President Barack Obama said he wants stronger ties with Brazil, especially in the commercial area, a top aide and possible successor to Brazilian President Luiz Inacio Lula da Silva said.
The potential of emerging countries to became international marketers
Marketplace Developers S.A.
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